A technical master’s thesis in Business Administration Technologies was discussed at the Administrative Technical College / Mosul, Northern Technical University, by the student Sura Jassim Hammadi. The thesis was entitled:
“Support Strategy and Its Role in Enhancing Digital Transformation: An Exploratory Analytical Study of the Opinions of a Sample of Employees at Al-Noor University.”
The discussion was held at noon on Wednesday, September 9, 2026, at 12:00 p.m. in Al-Hikma Hall at the college.
The study aimed to identify the role of support strategies as an independent variable through the dimensions of organizational culture, strategic leadership, and strategic resources in enhancing digital transformation through its dimensions of digital technologies, digital data, digital skills, and digital processes at Al-Noor University. It also sought to examine the nature of the correlation and impact relationships between the study variables and their dimensions.
The study adopted a descriptive-analytical approach and used a questionnaire as the primary instrument for data collection. The study population consisted of employees at Al-Noor University, while the questionnaire was distributed to a sample of 250 respondents. The collected data were analyzed using a range of statistical methods with SPSS V.26 and AMOS V.23.
The study reached a number of findings, most notably the existence of correlation and impact relationships between the dimensions of support strategies and digital transformation. These findings confirm the importance of providing a supportive organizational environment, effective leadership, and the necessary resources to strengthen the university’s orientation toward digital transformation.
The results also showed that the dimensions of support contribute to creating an appropriate environment for training, learning, and continuous development, thereby strengthening employees’ capabilities and helping the university keep pace with the requirements of digital transformation.
The study recommended strengthening support strategies within the university and providing an organizational environment that encourages digital transformation. It also emphasized the importance of continuous training for all employees in line with scientific and technological developments, as well as expanding research and studies addressing support strategies and their role in digital transformation.
The examination committee consisted of:
- Asst. Prof. Dr. Ahmed Abdullah Danouk – Chairman.
- Asst. Prof. Dr. Iman Najm Al-Din Abdullah – Member.
- Asst. Prof. Dr. Adel Abdullah Aziz – Member.
- Asst. Prof. Dr. Raafat Assi Hussein – Member and Supervisor.
